Is cold calling dead? The short answer: no. 

But, to put it bluntly it does kind of ‘suck’ – and that’s why it works. 

Join industry leaders Armand Farrokh and Nick Cegelski for both strategic and tactical takeaways on cold calling. 

What to expect:

• Cold call activity and conversion benchmarks (connect rates, set rates, show rates).
• How to build a minimum viable cold calling playbook (opener – problem prop – top 5 objections).
• Tactics you / your team can implement today to improve the effectiveness of cold calls. 
• A sneak peak into Armand and Nick’s new book, “Cold Calling Sucks (And That’s Why It Works)”