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Building Report Templates That Stand the Test of Time
Back in 2014, when we founded the analytics practice at Portent, reporting to our clients looked a lot different than it does today. We had an Excel spreadsheet template with…
Tracking Multiple Facebook Pixels in GTM
If you find yourself tracking data to multiple Facebook Ads accounts on the same website, you’ll need to customize your scripts to make sure you’re collecting the right information. You…
Why User-Centered Design Should Be Prioritized in Achieving KPI Goals
As early as four weeks ago, our VP wrote about Where to Find “The Why” Behind Your Marketing Performance, a great look into Portent’s motivation for providing meaningful results and…
How To Implement Cookie Exceptions and Triggers in GTM
You may have already explored setting up exceptions in Google Tag Manager (GTM), which allows you to prevent tags from firing on specific pages or events. This is particularly useful…
How to Create Realistic Forecasts for Your KPIs
Back in 2020, our fearless leader Chad Kearns wrote a piece on setting and maintaining meaningful marketing goals. It was a fantastic framework, and you should stop and read that…