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Why Customer Service Should Be Part of Your B2B Marketing Strategy
When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to…
Why We’re Celebrating a New Investment in Trusted Partner Sercante
At Salesforce, we love supporting organizations that share our passion for bringing companies and customers together. Today we’re excited to share Salesforce Ventures’ investment in Sercante, a leading group of…
How to Turn Your Virtual Sales Team into Superstars with Marketing Insights & AI
Unprecedented times. The new normal. We all have our own least favorite catch phrases to describe what it’s like to live through a pandemic, just as we all have our…
4 Phases to Launching New Products in an All-Digital World
In our all-digital world, launching a new product looks a little different than it used to — but there are still lots of ways to do it successfully. All it…
How to Connect Virtual and In-Person Marketing Experiences in the All-Digital Marketplace
It’s an exciting time to be a marketer, but it’s also more complicated than ever before. There are more customers, more channels, and more opportunities to succeed and fail. But…
Get Fluent in Account-Based Marketing With Our “How to Speak ABM” Podcast Series
It’s been a few years since account-based marketing (ABM) joined the ranks of top marketing strategies. But even after all this time, that “A-B-M” acronym still leaves some people scratching…