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Why Customer Service Should Be Part of Your B2B Marketing Strategy
When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to…
Pardot’s New AI Feature Can Help You Boost Email Engagement
My email inboxes can be a bit of a mess at times — both my personal and professional accounts. I tend to check my emails when I first log on…
Pardot Summer ‘21 Release: New Feature Round-up
This spring, I was thrilled to be named general manager for Salesforce Pardot — one of the fastest-growing marketing automation platforms in the B2B space. I’m a product person at…
The Rise and Fall of Third-Party Cookies and How Pardot First-Party Tracking Can Help
At this point, most marketers know that Google’s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals…
How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein
It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and…
Pardot Security and Privacy: Our Commitments to You
Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features…
How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups
Does a good proportion of your business come from renewals? Do you ever worry that you’re letting renewal business slip through the fence? Do sales managers struggle to gain visibility…