Checklist: Is ABM Right for You?
In the history of B2B marketing, account-based marketing (ABM) programs are still fairly new. According to the sixth State of Marketing report, 64% of them were started in the past…
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How to Take Your Marketing to the Next Level with Pardot’s Latest Advancements
Salesforce’s physical offices may have been closed in 2020, but Pardot’s product team didn’t stop working. If anything, our product innovation accelerated last year! Pardot became easier to use with…
Dreaming of ParDreamin’ 2020
If you follow @Pardot on Twitter and happened to check your timeline between Dec. 8 and Dec. 11, you probably saw us tweeting excitedly about the ongoing events at ParDreamin’…
How Pardot Helps Marketers Comply with Today’s Privacy Regulations
Today, technology is integrated into nearly every part of our lives. From the tiny personal fitness trackers on our wrists to the major data centers powering the internet we use…
Protecting Your Email Stats from Bot Activity with Metrics Guard for Email
Internet security is always evolving. As attack methods change, so do defense mechanisms. A few years ago, we saw a new development in email security. Some inbox providers started employing…
How to Turn Your Virtual Sales Team into Superstars with Marketing Insights & AI
Unprecedented times. The new normal. We all have our own least favorite catch phrases to describe what it’s like to live through a pandemic, just as we all have our…
4 Phases to Launching New Products in an All-Digital World
In our all-digital world, launching a new product looks a little different than it used to — but there are still lots of ways to do it successfully. All it…
How to Connect Virtual and In-Person Marketing Experiences in the All-Digital Marketplace
It’s an exciting time to be a marketer, but it’s also more complicated than ever before. There are more customers, more channels, and more opportunities to succeed and fail. But…
Get Fluent in Account-Based Marketing With Our “How to Speak ABM” Podcast Series
It’s been a few years since account-based marketing (ABM) joined the ranks of top marketing strategies. But even after all this time, that “A-B-M” acronym still leaves some people scratching…
Using AI to Create Data-Driven Campaigns to Drive Marketing ROI at Wärtsilä
Talk to any B2B marketer about the pain points of their jobs, and you’ll likely hear a common refrain: proving the success of a campaign. Determining the return on investment…