What Does Your Brand Voice Sound Like?
What’s in this article: One of the quickest ways to stand out in any industry is to establish a brand voice Narrow down the elements you want to exhibit and…
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3 Ways to Leverage Brand Champions for Your Business
In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. In an…
Carvel Turns Back the Clock for Father’s Day
What’s in this article: For Father’s Day 2021, Carvel is reviving the original commercial for Fudgie the Whale and selling a limited edition run of Fudgie the Beer Nostalgia always…
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5 Ways to Build a Positive Brand Association [+ Examples]
Whoever said "All publicity is good publicity" lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions…
Iceland Foods: Treating its Existing Customers All Summer Long
What’s in this article: Iceland will continue its commitment to Healthy Start vouchers until the end of August The vouchers include a variety of frozen vegetables which not only provide…
Fixing What Ain’t Broke at Target
What’s in this article: Target’s possible new tagline is much longer than “Expect More. Pay Less,” and sounds more like a complaint than a solution Since1984, Target has used the tagline…
16 Benefits of Branding & Co-Branding
In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows…
Marketing with Pride
What’s in this article: Just in time for Pride Month, LEGO announced that it will be launching LEGO® Everyone is Awesome The set is designed to “celebrate the diversity of…
Toy Story Replay
What’s in this article: Mattel Inc. launched Mattel PlayBack to enable customers to recycle toys once they’re done playing with them The company wants to insist that its toys are…
The Home Depot Getting their CRM Projects Done
Welcome back to PostFunnel’s 44th episode of the 7 CRM Commandment Series. Today, we get to The Home Depot – the largest home improvement retailer in the U.S. Let’s see…