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![Read more about the article Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Metgan Thudium From MTC – The Content Agency [AMP 212]](https://i0.wp.com/www.dimaservices.agency/wp-content/uploads/2020/11/212_Megan-Podcast-Graphics_header.png?fit=1360%2C580&ssl=1)
The belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic? Today’s…
Online reviews are more important than ever. In fact, new research from the 2020 State of Reviews report by Podium confirms consumers are analyzing and reading reviews more than EVER…
Back in the early-ish days of marketing technology in 2011, there were about 150 martech solutions available. But now, there are a seemingly endless number of marketing tools. In fact,…
Content marketing is a very crucial element for any blogger or company that wants to establish a strong online presence. For content marketing to work for you, however, you need…
This post is based on a webinar I presented with my friends at Calabrio (a Convince & Convert Client)—get instant access to the webinar now —> A Happy Team Creates Happy Customers:…
Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work…
You're hard at work documenting an actionable marketing strategy, and now it's time to map out timelines for all your marketing projects. Marketing timelines make it easy for your entire…
![Read more about the article Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]](https://i0.wp.com/www.dimaservices.agency/wp-content/uploads/2020/11/211_Jonathan-Podcast-Graphics_header-.png?fit=1360%2C580&ssl=1)
Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead…
One of these two headlines scored 26 points higher than the other in Headline Studio. Can you guess which one? If you guessed the second headline was the higher-scoring one...you’re…
You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything…