The Marketer’s Guide to Crafting A Successful Brand Journalism Strategy
Is it news? Is it an ad? Look, it's brand journalism! An ever-evolving form of marketing, brand journalism is more than a hundred years old. It dates way back to…
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How To Solve Customer Pain Points With Super Useful Content
In the content marketing biz, we have so much to think about when it comes to strategy and creation. There are tactics, formats, headlines, SEO, creation channels, distribution channels, calls…
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How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]
Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and…
How to Become a Marketing Manager With Authentic Advice From People Who Have Actually Done It
Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don't need a bachelor's degree or certificates from fancy schools anymore. In most…
Social Listening for PR: What Smart Marketers Need to Know
Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas,…
SEO Project Management: How to Organize Teams and Tasks to Get More Traffic (Templates)
Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO…
How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]
Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating…
12 Important Benefits of Content Marketing That Businesses Shouldn’t Ignore
Advertisements are everywhere. From display ads to non-skippable ads on YouTube and influencers with #spon on Instagram, ads are becoming harder and harder to avoid. With new research showing that…
Five Steps to Generating & Converting More Leads in 2021 and Beyond
Digital marketers tend to focus on acquiring traffic to a website. This is where marketing budgets are usually spent. Yet, making the most of that traffic you acquire is a…
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