3 Ways to Measure Customer Satisfaction
Customer satisfaction is often treated as a catch-all term, when in reality, it encompasses a broad range of satisfaction metric types and levels. Where one customer is happy about product…
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How to Build a Data-Driven Influencer Marketing Strategy
Influencer marketing remains an effective way to reach mass audiences and drive sales. Almost three out of four consumers said they would spend up to $629 on a purchase inspired…
Can Zara and Pull&Bear Pull Inditex’s CRM Practices Up the Ladder?
Welcome back to PostFunnel’s 40th (!!) episode of the LEGENDARY 7 CRM Commandment Series. Today, we get to Inditex – the Spanish multinational clothing retailer. Just like with N Brown…
3 Ways CRM Helps Marketers Who Are Working from Home
What’s in this article: CRM platforms optimize marketer workflows and help reach customers in these challenging times Automated processes, team coordination, and realtime reporting are a few ways that CRM…
What Marketers Can Learn From 2020’s Brand Loyalty Leaders
What’s in this article: Brand Keys has identified several interesting trends, some of which could only have happened in 2020. Streaming services like Netflix and Amazon drive higher loyalty than…
Angie’s List: Creating Pro Relationships?
Welcome back to PostFunnel’s 39th episode of the 7 CRM Commandment Series. Today, we get to Angie’s List – the online network that allows you to access top-rated Pros and…
Love in The Time Of COVID: Valentine’s Day 2021
Key Points For Valentine’s Day 2021, marketers need to consider not just what has been on trend in previous years but what fits our current reality. Candy sales have enjoyed…
Pros and Cons of Real-Time Marketing
With 64% of consumers expecting companies to interact with them in real-time, real-time marketing is now a necessity. Real-time marketing streamlines the buyer journey and allows for quicker purchasing, and…
3 Digital Communication Tips for Supporting Genuine Interactions
Between COVID-19 and the standard march of progress, our workplaces are increasingly digital. Our businesses are more reliant on remote communication technologies than ever before — but we are still…
Fiverr’s Head of CRM: “Our Super Bowl Ad is Speaking our CRM language”
What’s in this article: Fiverr’s first-ever Super Bowl ad was created in complete sync with its Relationship Marketing Head of CRM at Fiverr, Rinat Halifi, gave us the inside look:…
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