The Dos and Don’ts of Meme-Based Marketing
Every advertiser hopes that a marketing campaign will go viral, and what’s more viral than memes? But there’s a right and wrong way to leverage memes when speaking on behalf…
Auto Added by WPeMatico
How 3 Big-Name Brands Thrived During the COVID-19 Crisis – and What You Can Learn from Them
You don’t need us to tell you that 2020 hasn’t exactly been the best year for business, in almost any industry. While it seems like things are slowly getting back…
United Colors of Benetton: Using Colorful CRM Tactics to Care for Customers?
Welcome to PostFunnel’s 29th episode in the Seven CRM Commandments series! This time around, we will be analyzing that colorful and carefree knitwear brand we all used to love back in the…
4 Trends in the Marketing World Made Possible by Artificial Intelligence
As we recently discussed, the artificial intelligence revolution is upon us – and it continues to ramp up almost daily. The advancements made in AI tech over the recent years…
Is Vrbo Making Customers Feel at Home With CRM Too?
Welcome to PostFunnel’s 28th episode in the Seven CRM Commandments series! Today, we will be ranking the vacation rental marketplace: HomeAway – now known as Vrbo. Vrbo, or Vacation Rentals…
3 of the Best Modern Holiday Marketing Campaigns
With the holidays quickly approaching, it’s clear that the 2020 season will be quite different from past years. The coronavirus pandemic continues to spread, particularly in the United States, making…
How is Zara Shaping Customer Relationships?
Welcome to PostFunnel’s 27th episode in the Seven CRM Commandments series. Today, we will be ranking the giant clothing retailer Zara. Though it makes sense that the chic Spanish apparel retailer owned by…
How to Personalize Cyber Monday Marketing for Your Customer Segments
Cyber Monday, like Black Friday, is really a misleading term. No one is limiting their online shopping to a single day, particularly this year. In fact, many have begun their…
Holland & Barrett: Treating Customers to Healthy Relationships?
Welcome to PostFunnel’s 26th episode in the Seven CRM Commandments series. Today, we will analyze Holland & Barrett, the health and wellness brand specializing in natural remedies, supplements, and healthy foods. Let’s…
This Is Not Your Father’s Black Friday
Black Friday is synonymous with a crush of shoppers in stores vying for bargains. This year is different. November has arrived. We switched the clock back, and holiday marketing is…