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Geolocation and You: Why Location-Based Marketing Matters
Whatโs in this article: Brands that leverage location-based marketing solutions can reach virtually every smartphone user Hereโs how geolocation works and some examples of how to put it into practice…
Sephora Doing its CRM Deeds
Whatโs in this article: Sephora Canadaโs latest charity donation adds up to over $275,000 in total charity partner donations since August 2020 To offer a new customer base and untapped…
How to Survive a Reputation Crisis
Whatโs in this article: When facing a reputation crisis, your response determines whether you regain trust or lose it forever Make sure customers know that youโre aware of their concerns…
Marketing with Pride
Whatโs in this article: Just in time for Pride Month, LEGO announced that it will be launching LEGOยฎ Everyone is Awesome The set is designed to โcelebrate the diversity of…
Three Ways American Eagle Outfitters (AEO) is Growing Through Its Existing Customers
Whatโs in this article:ย Customer interest in social responsibility is at an all-time high, and brands must practice itย Setting an example, American Eagle is fighting for social justice, helping…