Dove Reverses the Made Up Selfie
What’s in this article: The Dove Self-Esteem Project aims to ensure that the next generation of girls grow up having confidence in the way they look Dove is making the…
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Today’s Teen Trends
What’s in this article: A summary of the latest insights into teenager trends: favorite brands, social media platforms, and spending patterns The key to successful targeting is not just to…
The Customer is Always Right?
What’s in this article: A look at the famous phrase and whether it is in fact right Human beings can be correct and mistaken at the same time and by…
Under Armour Tackles Climate Change and Shapes the Future of Body Image
What’s in this article: Under Armour promises to reduce greenhouse gas emissions by 30%, ramp up sourcing of renewable electricity and achieve net-zero greenhouse gas emissions by 2050 The sportswear…
Candles for a Cause Put Fragrance on Tap
In this article: Bars and those who work in them incurred major losses from pandemic lockdowns Miller Lite’s line of scented candles let those who miss bars smell them at…
IKEA’s Recipe for Sustainability
What’s in this article: Ikea’s new cookbook, “The ScrapsBook” is great in that it addresses a universal paint point: Food going to waste The book contains several innovative ideas for…
Pizza and Pac-Man Perfect Together
What’s in this article: Pizza Hut is offering an AR-enabled box for a limited time to allow customers to relive the fun of playing an arcade game The “Newstalgia” campaign…
Arm & Hammer’s Campaign to Support Women
What’s in this article: Arm & Hammer’s campaign centers around giving them a helping hand to women who have lost more jobs than men as a result of the pandemic…
Ramadan-Ready Fashion
What’s in this article: Just before the Ramadan holidays, there is a growing demand for “modest” fashion – enough to make them in a range of price points The luxury…
Love in The Time Of COVID: Valentine’s Day 2021
Key Points For Valentine’s Day 2021, marketers need to consider not just what has been on trend in previous years but what fits our current reality. Candy sales have enjoyed…