Gap Reaches Within for Black History Month
On the first day of February, Gap sent out an email with a link to the landing page for Black History Month that introduced the source of inspiration for the…
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Gamified Interior Decorating
Harmless diversion or potentially expensive hobby? What would you consider a video game in which you decorate a room and then can get the items delivered to your home in…
The Do’s and Don’ts of Ethical Marketing
Ethics is not something marketers can afford to ignore. More than ever, customers expect their favorite brands to have positions on relevant social issues. One report found that 64% of…
Fashion Brands Email with Empathy and a Positive Outlook
For 2020, brands sought to build a connection with their customers based not only their products but on shared aspirations and good works, something they reflect on as we enter…
Snapchat Presents the Most Inspiring AR Campaigns of 2020
As people connect virtually rather than in person, they’ve been using their devices more than ever. That’s the truth behind Snapchat’s assertion that, “In a year of new normals, Snapchat’s…
The “Black Doll Test” Goes to Target
Target recently partnered with blogger and social media influencer, Glo Atanmo, to become an ally to the Black Community by sharing her perspective of the world with customers. To spark…
Helena Bonham Carter Talks About Dating in 2020 for Bumble
You don’t have to be single to identify with the delightfully described dating difficulties in “When Dating Met 2020 with Helena Bonham Carter.” The actress’ narrative perfectly captures the struggle…
The Dos and Don’ts of Meme-Based Marketing
Every advertiser hopes that a marketing campaign will go viral, and what’s more viral than memes? But there’s a right and wrong way to leverage memes when speaking on behalf…
Kohl’s Making the Right Moves at the Right Time (Our Data Proves)
The pandemic has shifted consumer priority in so many ways, creating new windows of opportunity for brands to open wide and take advantage of. Just over a month ago, we…
What can Marketers Learn from Alicia Keys, REM, Lin-Manuel Miranda, and Song Exploder?
Here on PF, we love ourselves a good podcast. That’s why we’ve recently been bringing you a monthly lineup of the best podcast episodes we think marketers should listen to.…