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5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their…
4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]
There are a few things in life that can earn you that "official" status. For me, it's anytime I see someone with a blazer or suit. I think "Oh, that…
Pardot’s New AI Feature Can Help You Boost Email Engagement
My email inboxes can be a bit of a mess at times — both my personal and professional accounts. I tend to check my emails when I first log on…
The Simple Guide to Creating an HTML Email [+ Free Templates]
When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email. There are two main types of email you can send and receive: plain…
How to Embed Video in Email [Quick Tip]
Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you're an email marketer, I'm willing…
How to Get to Know Your Email Subscribers, According to Research
One of the first things I do every day is check my email. And I'm not the only one. Did you know that roughly 80% of marketers have reported an…