Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One…

"I've never been a natural, all I do is try, try, try." These Taylor Swift lyrics, in the song "mirrorball", perfectly explain my relationship with numbers, math, and anything concerning…

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast…

At the beginning of 2021, I was tasked with an assignment: Create a pie chart showcasing which types of content performed best on the Marketing Blog in 2020. The question…