What is App Store Optimization? (ASO)
With more than 6 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why…
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Why SaaS Brand Advocacy is More Important than Ever in 2021
It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field.…
6 Advantages of Hyperbolic Discounting
You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic…
What Facebook Watch Means for Marketers
It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and…
How to Boost Your SEO by Using Schema Markup
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once…
How to Use the Psychology of Color to Increase Website Conversions
Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a…
A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads
As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising.…
7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)
Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing…
8 Tips For Creating a More Effective Case Study – With Examples
Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you…
How to Tell if You’re Shadowbanned on Social Media
Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a…