Personalized Holiday Gift Marketing
If you look up Vistaprint’s Wikipedia entry, you’d think that its business centers around small business printing needs. That was, indeed, its niche, but for the holiday season this year,…
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How is Zara Shaping Customer Relationships?
Welcome to PostFunnel’s 27th episode in the Seven CRM Commandments series. Today, we will be ranking the giant clothing retailer Zara. Though it makes sense that the chic Spanish apparel retailer owned by…
Holland & Barrett: Treating Customers to Healthy Relationships?
Welcome to PostFunnel’s 26th episode in the Seven CRM Commandments series. Today, we will analyze Holland & Barrett, the health and wellness brand specializing in natural remedies, supplements, and healthy foods. Let’s…
Top Mobile Personalization Trends of 2020 (and Beyond)
Recently on PostFunnel, we discussed the importance of providing a truly personalized experience to your individual customers. While this is certainly true across the board, it’s becoming increasingly crucial to…