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How to Use PPC to Change Brand Messaging
Some of you might ask: “isn’t all ad copy branded ad copy?” Technically, yes, but I want to start by clarifying what I mean by branded ad copy. For the…
Building Successful PPC: Structuring Your Google Ads Account
Updated on May 20, 2021 to include additional examples and best practices. This post is the first in a six-part series written by Portent’s PPC team outlining the fundamentals of…
Building Successful PPC: Keyword Research for PPC Campaigns
Updated on April 27, 2021 to include new resources and best practices. After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding…
How to Use YouTube Advertising to Drive Conversions
For years now, there has been more and more buzz around video as an advertising strategy. YouTube specifically continues to grow not just its user base, but the investment from…