Ah, Spring is in the air. The sun is out, birds are chirping, and with some encouraging news regarding the pandemic, businesses are beginning to think about spending money on…

In the world of lead-based paid search advertising, tracking raw leads as conversions in Google Ads is the norm. The concept is simple and straightforward: when a user clicks on…

Updated on February 4th to reflect changes to Google’s display features. Whether you’re a novice or an expert, you should know that the Google Display Network is an excellent tool…

Update on January 28, 2021 to include current information and insights. Through pay-per-click marketing, businesses have the opportunity to create highly targeted advertising campaigns in an effort to reach their…

Google Smart Shopping is a campaign type within Google Ads that was introduced as part of Google’s persistent attempt to automate and simplify campaign setup and management. It’s designed to…

Updated on January 12, 2021 to include current information and insights. If you are running a Google Ads account, and your goal is to get your users to take a…

It’s been about three months since Google made a significant change to search term visibility in Google Ads accounts. Google updated their reporting so that only search queries generating a…

The Google Ads sitelink is one of the most powerful ad extensions an advertiser can use; they provide users with more context of what users can expect to see on…