How to Create and Use Facebook Polls
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business…
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How to Engage Your Audience with Live Streaming
Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind…
The Best 2021 Social Media Content Calendar to Organize Every Post (Template)
The best social media marketers keep organized with content calendars. They are essential organizational tools for strategically planning all the content you’ll create and share. When you work ahead of schedule, you…
How to Create the Best Facebook Cover Photos for Your Business
It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands…
How to Do a Social Media Detox as a Marketer
How many hours a day do you spend scrolling? Bouncing between likes, comments, clicks, and a never-ending stream of content, it’s easy to spend countless hours on social media—especially if…
How to Tell if You’re Shadowbanned on Social Media
Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a…
2020 Top Marketing Channels
2020 has been one crazy year. The chaos brought on significant shifts in consumer shopping behavior and has changed the importance of marketing channels. Take a look at the marketing…
Target Agrees to Censor, Gets Ratioed
Whoever is in charge of the @AskTarget account would do well to open up a copy of Aesop’s Fables and read “The Man, the Boy, and the Donkey. The moral of that…
How to Get Verified on Social Media
Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting…
Getting Started With a Paid Social Media Audit
Searching online for resources to perform a social media audit will most often produce results that focus heavily on reviewing organic content, engagement, and social listening analysis (I prefer this…